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How can we re-imagine the banking & investment experience for DBS’s premium clients?

DBS iWealth is DBS’s banking & investment app for high-net worth clients. This year-long project was part of a larger effort to overhaul the old Kony tech stack and unify the design of DBS’s core banking apps across its 7 market segments.

My role:

  • Designed the entire app with 1 other designer (16 features and 50+ user flows)
  • Oversaw the design from project inception to public launch
  • Worked collaboratively with business + tech across multiple agile squads
  • Presented to senior business stakeholders
  • Contributed new patterns and flows to DBS’s design system, Canopy
 

DBS iWealth

Project duration: 11 months
Platform: Mobile app (iOS, Android)


Official DBS page
App Store
Google Play

 
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Some early sketches exploring how to create a better browsing and discovery experience on the ‘Invest’ tab

 
 
 
 

An icon & colour system was established to provide better distinction between iWealth’s 14 asset types